As retail supply chains stretched to breaking point during lockdown, stores began to reopen with fears of coping with demand. Some brands chose to focus on key parts of their offering - in review, was that a wise choice?
What customers tell you they think about your brand can often be at odds with their behaviour. Understanding the unfiltered perception of what customers really think and say about you and your competitors gives a vital insight into improving relevance, inspiring word of mouth and fostering loyalty.