As brands prepare to weather increasing socio-economic disruption across the UK, UNLIMITED took the pulse of CMOs from a wide range of industries to explore what will be driving their strategies in 2023. Our aim? To provide an exclusive lens into what's making CMOs tick in the face of looming risks and opportunities.
The marketing leaders we surveyed shared their key priorities, which painted a picture of breadth and depth for their ever-increasing remit. See for yourself: