Are you ready to get under the skin of the CMO community?
2023 was a period of continual change and transformation for marketing leaders. But with the meteoric rise of artificial intelligence and ongoing economic uncertainty, the industry should be preparing for further swings and shifts in 2024.
Where there are challenges, there will be opportunities. And UNLIMITED has surveyed CMOs, senior marketers, PR and comms professionals across all manner of industries to paint a comprehensive picture of what they are thinking and feeling in the current climate. Here’s a taste:
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88% of respondents admitted that they were concerned about the privacy and data security issues surrounding AI adoption.
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Only 49% of CMOs are focused on measuring their business’s carbon impact.
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When it comes to bolstering campaigns with scientific insight, 91% of those we surveyed find behavioural science useful.