Building the AI future
for B2B brands

Let’s get started: How to execute Generative AI projects to win buy-in and wow naysayers. 

Our bigger and brighter third event in our Humans vs. Robots series is back!

As we move past the ‘let’s give it a go!’ attitude and dabbling with prompts, marketing organisations are seeing the potential for where GenAI (and automation) can transform the efficiency and, ultimately, effectiveness of their overall marketing and comms programmes.  

Is AI going to be the game-changer that transforms marketing and communications effectiveness? Spoiler alert: we think that should be the aim. To get there, what’s important right now is for brands to have a strategic vision of their AI-augmented future, the ability to articulate a roadmap to take their operations and stakeholders on the journey and to leap into the execution.  

In the third edition of Humans vs. Robots, we bring together an expert panel to discuss what components are required to develop a strategic approach to GenAI adoption, as well as setting goals and activation. How long is too long? If everyone is saying we should be running to the AI finish line, how do you just get started? 

We will also take the pulse from the industry on where marketers and comms professionals are on their AI journey, and as always, we’ll be sharing real-life examples, work in progress and successes our panellists are realising within their teams and operations. 

Join us for our third unmissable Humans vs. Robots event with our host Martin Veitch, Unlimited Group's Technical Director Tom Wilks and our brand-led panellists to be announced!

Where: The Ivy Club, 9 West Street, London WC2H 9NE

When: Mid-June 2024 


>>Martin Veitch, Editor-in-Chief, IDG - Panel host & facilitator

>>Tom Wilks, Group Technical Director, Unlimited Group

>> Karen Quinn, Senior Director, Brand and Corporate Communications, Finastra

It’s high time we all put AI to work. Don't miss out on the current conversation in B2B, reserve your spot today!


Building the future with Generative AI