Putting AI to Work in B2B

Beyond a dabble with ChatGPT and a Midjourney-generated Pope - where is B2B today in fulfilling radical change through AI? 

One year on from the launch of ChatGPT, there is no denying we are living in the age of AI. 


The big questions for B2B right now are 'what are the uses cases?' How can we put AI to work, and get the best results? How do we embed GenAI tasks into brand experience, making better and more effective content across comms and marketing? 


For UNLIMITED B2B’s second Humans vs Robots event, we’ll be returning to the Ivy Loft to explore what, where and how AI is becoming part of our day-to-day in B2B. Our expert panel includes speakers from Google DeepMind, (ex)IBM, and Finastra, expertly hosted by veteran journalist and AI commentator Martin Veitch – exploring how AI fits into content, comms and marketing, today.  


We’ll discuss how it’s changing everything from finding story angles and researching specialist subjects to making content more discoverable. This is all about things you can see, try and do – right now.  



>> Martin Veitch, Editor-in-Chief, IDG - Panel host & facilitator

>> Leila Hajaj, Executive Communications, Google DeepMind
>> Karen Quinn, Senior Director, Brand and Corporate Communications, Finastra

>> Liza Hicks, ex-IBM social and content lead

>> Will Findlater, Head of Content, Unlimited B2B
>> Tom Wilks, Technical Director at Unlimited Group

Where: The Ivy Club, 9 West Street, London WC2H 9NE

When: 9th November 2023, 8.45am -10.30am

It’s high time we all put AI to work. Don't miss out on the current conversation in B2B, reserve your spot today!