The biggest health crisis in living memory will lead to economic hardship

Heading into 2020, a global pandemic was deemed to be low likelihood. Nine months later COVID-19 has thrown the world into an unprecedented crisis with over 24 million infection cases and 800,000 fatalities, and rising.

With economic activity being more or less halted for several months, we are already seeing a major impact on both local and global economies. And with countries emerging from lockdown, attention is shifting to the aftermath which will offer its own profound challenges.

Winter is Coming is our latest trend report which looks at the impact COVID-19 will have on our economy and how lessons from previous recessions and crises can be used to inform our decisions over the next 12 months. Download Winter is Coming to understand:

• How long will it last?
• What sectors will be most affected?
• What lessons can we take from past recessions?
• How have consumers reacted?
• How have brands responded?