With the consequences of alcohol production and overconsumption attracting negative headlines and the attention of legislators around the world, the industry is under pressure to become more responsible, both socially and environmentally. It also needs to be aware of the profound, generational social change. Attitudes and behaviours related to leisure, socialising, relaxation, and health are in flux and there are major implications for how we are consuming alcohol and, more specifically, what we consume and where.
We’ve coined the term TeePartial to characterise how tomorrow’s alcohol consumers will be living.
Download "Going TeePartial" to understand:
Published: May 2019