GOING “TEEPARTIAL”

FLEX LIFESTYLES MAKE THEIR MARK
ON THE ALCOHOL SECTOR

With the consequences of alcohol production and overconsumption attracting negative headlines and the attention of legislators around the world, the industry is under pressure to become more responsible, both socially and environmentally. It also needs to be aware of the profound, generational social change.

Attitudes and behaviours related to leisure, socialising, relaxation, and health are in flux and there are major implications for how we are consuming alcohol and, more specifically, what we consume and where.

Teetotalism has been rising over recent years but even more significant is a growth in a far more mindful, considered approach to alcohol consumption that we are calling TeePartialism. This is all about finding strategies to reduce the volume and/or the frequency of alcohol consumption. 

To help brands stay ahead of the game and better understand how tomorrow's consumer will be living, we're sharing compelling research to highlight the growing appetite for this new trend and explore how the alcohol industry should deal with this momentous change in mindset.

Download "Going TeePartial" to understand:

• Key trends in the alcohol industry
• Key drivers of change
• Trends in what, where, and how we drink
• A new mindset emerging
• TeePartial strategies
• TeePartial innovation
• Looking to the longer-term future

Published: May 2019

A new mindset is emerging: TeePartial drinking.