COVID is more than a health crisis - it will create considerable economic woes too. Our 'Winter is Coming' series looks at lessons from past recessions to suggest how marketers might best respond.
Marketing investment has to generate ROI. That’s a given. Predicting future ROI however, is a challenge when decisions are needed in the present. Most ROI assessments relate to short-term successes around a single sale – this can be misleading and lead to poor investment decisions. Use your data to optimise future marketing investments through our Lifetime Value modelling.