Marketing efforts in customer acquisition, loyalty scheme benefits and retention incentives, all cost money. Brands need total confidence in putting resources into the right channels and targeting the right customer groups to actually deliver positive returns. Our investment return modelling takes the full and Lifetime Value of customers into account, to better forecast initiatives that may win or lose.

Lifetime Value gives CMOs an understanding of the relationship between investment decisions and the payoff. Our data scientists provide a framework to enable resource planning and the identification of future high-value customer look-a-likes for acquisition or growth investment.