Someone call the 90's and give their clipboard back - shopper research is ready for an overhaul! We talk to Lab Leader, Ivan Browne, Shopper Research Consultant who sets out the blueprint for category growth of up to 10%.
Marketing investment has to generate ROI. That’s a given. Predicting future ROI however, is a challenge when decisions are needed in the present. Most ROI assessments relate to short-term successes around a single sale – this can be misleading and lead to poor investment decisions. Use your data to optimise future marketing investments through our Lifetime Value modelling.