New High Fat Salt and Sugar (HFSS) restrictions are firmly on the horizon. Brands, especially those in the FMCG space, will need to adapt. 

But in a world where we have become accustomed to 'food porn' in the media, instant food delivery apps, and tempting treats easily accessible at the checkout, will there be a change in tack for consumers, brands or both?

"Some of these changes will go against what our brains love seeing and consuming, but we can rewire these brains over time." 

Dr Cristina Balanzo
Consumer Neuroscientist & Brand Consultant
Human Understanding Lab

Out of sight is out of mind for brands that have a strong advertising presence. In order for consumers to make better decisions, they need to be guided by the brand. What will be the new drivers? How do you reformulate your product and maintain that all-important taste consumers know and love? How do you make changes without impacting the P&L?

Our Human Understanding Lab believe that insight can be the key to facilitating the unavoidable changes that brands will have to make. Our experts have curated a range of solutions that can be tailored to your brand, which include:

• Product reformulation 
• Comms and brand building
• Pack optimisation 
• Shopper insight 

To find out more and discover your next step, download our brand-friendly guide now.