Create new strategic opportunity and troubleshoot the unexplained - connect the subconscious with consumer data for real truths.
MASTERING
THE MIND
DEEPER Human Understanding to re-wire marketing thinking AND UNLOCK FRESH OPPORTUNITY
Join our Human Understanding Lab experts and dive into the science of how consumers make decisions and emotionally experience brands. Our team of academics will show you the impact of data analytics on human feelings and how you as an industry leader can action new approaches and access improved performance for your brand.
✔️ Virtual morning masterclasses, typically two hours + optional Q&A
✔️ Introduction to the key pillars of Human Understanding - Neuroscience, Behavioural Science and Data Science, to unlock the secrets of decision making
✔️ Real-life examples of how people encode communications, combining scientific disciplines and impact on brand performance
✔️ Interactive discussion and problem-solving workshop approach
✔️ No cost masterclass (typically £495.00)
REQUEST MASTERCLASS
MASTERING THE MIND
DOING THE UNTHINKABLE
FOR LEADERS IN
MARKETING
DIGITAL
Put human emotion at the heart of digital products - inform the experiences consumers instinctively feel and model their commercial value.
INNOVATION
Improve your success rate for new products, new lines, new market entry - understand humans more deeply than they can understand themselves.
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