You only get one first chance to make an impression. Your brand advertising has to spark an emotional response that remains with consumers long after exposure, driving consumers to act: to talk about your ad with others, to investigate your brand further and, ultimately, to consider, to buy and to recommend.
Creative Connection allows you to assess your comms to understand how they catch consumer attention, where in the brain they evoke an emotional response, and whether they drive the actions you are looking for – all within a week. Through Implicit Reaction Time testing, we tell you what consumers really think and how they respond, giving you science-based confidence in your creative strategy.
Creative Connection helps CMOs and CDOs to set expectations on likely performance in the field, ahead of your launch. Test any comms executions from video and static to creative concepts or matching messages with the audience, to fine tune creative for maximum effectiveness.
The principle of ad testing has been around for some time – and use is growing as the stakes get higher for creative impact. Find your creative edge with Creative Connection.
It's the busiest summer of sport in memory, with two years' events crammed into a few short months. How can sponsors, rights holders and sport brands get the cut-through they need amongst the noise?
The consumer research experts within UNLIMITED’s Human Understanding Lab have been tracking the mood of the Nation before and during ...