By and large, we Brits have been reasonably good at following the rules of lockdown. We are a society that broadly abides by the law, but likes to complain while we’re doing it! What can brands learn from Government ' keep safe' activations?
Having the right comms strategy is a great start, yet many a good-looking campaign has fallen down when it comes to impact on the bottom line. In today’s attention economy it's vital to review and optimise every element of your creative comms - not only on what consumers think, but how they implicitly feel and respond.