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Great messaging saves brands. Getting the right message to the right customers via the right channels at the right moment is the route to brand survival and success. It is easier said than done though. Using data to optimise messaging cues for your brand ensures your marketing spend works as hard as it possibly can to influence purchase.
We use cutting-edge technologies to find the best comms approach for you. We go beyond traditional survey techniques to understand what consumers really think (what Implicit Reaction Time Testing provides) and to find the optimal combination of messaging themes (with statistical TURF analysis).
Decision Drivers empower Heads of Comms and CMOs with the tools to optimise messaging, choosing those cues, identified through subconscious reaction, that both drive the category and where your brand outperforms the competition.
Capitalising on the staycation trend. How should UK accommodation providers, resorts and visitor attractions respond, once foreign shores return to our reach?
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New year, new wave of inspirational, look ahead trends pieces. In the plethora of perspectives it's often hard to tell which ones matter - we separate the facts from blue-sky thinking and discuss who is really on the money.
Remember the days when home deliveries were a pain to manage? Now we look forward to boxes we know are coming - a new opportunity for brands to surprise and delight.