Concerns about winter lockdown are very real. How can we as consumers cope and help others to do so? And what role can brands play in supporting us?
Everyone inside your business should care about knowing your customers better. They are more than numbers on a dashboard, they are real people with real lives and real challenges. Deeper understanding of their thoughts, feelings and subconscious gets to the heart of what makes them tick, and how they will (or won't) respond to your brand.