Brands that speak only to their consumers’ demographic profiles are landing just a small share of the conversation. Two people with the same demographic profile may see the world differently, varying their response to your marketing approach. Dialling up on empathy through deeper consumer understanding has the power to drive personal connection with your brand and transform comms effectiveness.
Personality Profiler accesses and analyses the social media posts of consumers in your target segments, using OCEAN to profile five key personality dimensions: Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism.
We use OCEAN profiling to create segmentation models and build creative territories based on psychographic clusters. We help your brand go much deeper to leverage personality understanding for competitive advantage.
CMOs, comms and digital marketers can use unbiased social data to identify the underlying traits that light-up your audiences. Use Personality Profiler to determine tone of voice, style, and composition for creative and comms that best resonates with your audiences' personality preferences.
Why doesn’t every campaign win a Cannes Lion for Creative Effectiveness? And how long can brands continue to roll with ...
Someone call the 90's and give their clipboard back - shopper research is ready for an overhaul! We talk to Lab Leader, Ivan Browne, Shopper Research Consultant who sets out the blueprint for category growth of up to 10%.
The impact of COVID is putting young lives on hold. How will such seismic change shape the identity and worldview of Gen Z - and how can we market sensitively to this group?