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Brands that speak only to their consumers’ demographic profiles are landing just a small share of the conversation. Two people with the same demographic profile may see the world differently, varying their response to your marketing approach. Dialling up on empathy through deeper consumer understanding has the power to drive personal connection with your brand and transform comms effectiveness.
Personality Profiler accesses and analyses the social media posts of consumers in your target segments, using OCEAN to profile five key personality dimensions: Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism.
We use OCEAN profiling to create segmentation models and build creative territories based on psychographic clusters. We help your brand go much deeper to leverage personality understanding for competitive advantage.
CMOs, comms and digital marketers can use unbiased social data to identify the underlying traits that light-up your audiences. Use Personality Profiler to determine tone of voice, style, and composition for creative and comms that best resonates with your audiences' personality preferences.
The impact of COVID is putting young lives on hold. How will such seismic change shape the identity and worldview of Gen Z - and how can we market sensitively to this group?
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Have you done something out of character lately? Some of the impacts of COIVD mirror a midlife crisis: does that mean we can 'treat' it in the same way?
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On the face of it, the collective sigh of national relief at being able to pack the kids off to school, should be bigger and deeper than ever this time around as we approach a new school year. But this year the truth is more complex.